
Bumble pivots to real-world gatherings as the swipe era fades
The era of the swipe is nearing its expiration date. With Gen Z increasingly disillusioned by traditional digital matchmaking, Bumble is betting its future on in-person group socializing. CEO Whitney Wolfe Herd confirmed the company is actively developing a successor to the swipe, aiming to replace velocity with intentional, high-quality connections.
























