At TechCrunch Disrupt 2026, Clay co-founder and CEO Kareem Amin will examine this shift during his session, "The GTM Engineer: How AI Created Tech’s Next Big Job Category." The discussion will focus on how AI-native workflows are replacing traditional sales and marketing processes, allowing organizations to scale growth without linearly increasing headcount.
Kareem Amin on the rise of the GTM engineer
Two years ago, the role of a go-to-market engineer barely existed in the tech industry. Today, it is rapidly emerging as a critical discipline, as companies leverage AI to automate revenue workflows that previously demanded large teams, fragmented software stacks, and tedious manual labor.
Clay, which coined the role in 2023, is at the forefront of this transition. The company provides infrastructure for automated research and outreach, recently reaching a $7.1 billion valuation following a $115 million Series D round. With roughly 100 job listings for GTM engineers appearing monthly at firms like Cursor, Lovable, and Webflow, the category is gaining significant traction. Amin’s presentation will provide a practical roadmap for founders and leaders looking to replace manual tasks with repeatable, automated systems. Attendees can explore these strategies at Moscone West in San Francisco from October 13–15.
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